The music video for Cognito’s debut single “Outcast” from his Strange Music debut, Automatic, has hit the web. Directed by Dan Hedman (director of the Brotha Lynch Hung video trilogy) of Liquid 9, the video features Cognito in an Independence, Missouri junkyard over imagery of pictures of him and his grandfather. The shoot was done during the coldest day of the year so far. Cognito, being from California, probably had a little getting used to when it came to the seven-degree-weather, but after coming this far, did you really think that would stop him from making a dope video?  Check it out here or watch below.

Check out some of the behind-the-scenes photos taken during the “Outcast” music video shoot!

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